New Zealand Fashion Week 2025 provided an unforgettable platform for creativity, culture, and innovation—and Brisbane’s own Justin Pace was at the centre of it all.
Invited as Hair Director for Redken Australia and New Zealand, Justin brought his decades of expertise and signature eye for detail to the runway, collaborating with designers and stylists to create looks that were both timeless and distinctly modern.
Supported by the talented Australian and New Zealand Redken team, he led two standout shows that celebrated culture, individuality, and the future of fashion.
(image: Hair directed by Redken Hair Director Justin Pace )
First Show: Kāhui Collection
The first show, Kāhui, showcased the extraordinary work of six Indigenous designers who came together to share their heritage, artistry, and voice through fashion. Justin and his team approached the hair direction with respect and intention, crafting looks that celebrated individuality while uniting the collection under a cohesive vision.
The chosen style was one of versatility and quiet strength: a modern interpretation of a classic half-up, half-down look. The foundation lay in a style that “never goes out of date,” ensuring longevity and wearability on the runway. To bring a contemporary edge, Justin introduced fine plaits at the front hairline, weaving texture and detail into the timeless base. This not only enhanced the garments on display but also reflected the designers’ ability to blend tradition with modern expression. Each model carried a slightly individualised version of the look, ensuring their hair became an extension of the garment and personality they were presenting.
For Justin, leading the Kāhui presentation was about more than just fashion. It was about honouring the cultural depth of the designers, supporting their vision, and ensuring the hair became a respectful yet powerful part of the story. The result was a runway that resonated with pride, identity, and artistry.
Second Show: The Future of Fashion
The second show, The Future of Fashion, presented a different challenge—and a different kind of beauty. Featuring a curated selection of emerging designers chosen by a prestigious panel, this show was about innovation, risk-taking, and defining what lies ahead for the industry. Justin’s hair direction leaned into this theme with a look that was sophisticated yet unexpected.
The models’ hair was swept back, sleek at first glance, but layered with subtle contrasts. The root area carried a hard-soft texture—deliberately structured yet touchable—before seamlessly transitioning into ends that felt natural, airy, and undone. This play between polished and organic reflected the balance young designers often navigate: structure and freedom, precision and experimentation. It was a hairstyle that framed the garments beautifully while also standing alone as a statement of modern elegance.
Justin Pace: Australian and New Zealand Redken Hair Director
Being Hair Director for Redken Australia and New Zealand, and working alongside the exceptional Redken team, reinforced Justin’s reputation for versatility, precision, and creativity.
From cultural storytelling to forward-thinking fashion, he led with vision and passion, ensuring every detail—from braid placement to root texture—was executed with finesse.
Hair is Storytelling in its Own Right
As the lights dimmed and applause filled the room, it was clear that Justin and the Redken team had played an integral role in bringing each collection to life. His artistry once again proved that hair is never just an accessory—it is storytelling in its own right.
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